Caesarstone Wins Top Accolade At Decorex
Caesarstone Wins Top Accolade At Decorex Durban
With over 200 competing stands, Caesarstone was awarded the prestigious Best Overall Stand award at Decorex Durban on the weekend.
At 84m2, the Raw Edges stand is Caesarstone’s biggest stand yet, allowing for the magnificent, 9-metre kitchen island to immediately capture visitors’ attention. The new, 2015 stand was inspired by a kitchen island by London design duo, Raw Edges, originally designed for the Milan Design Week.
The innovative kitchen island was made entirely with the new, concrete-inspired Raw Concrete Caesarstone, featuring a modified, trestle-table-style support system for the unusually shaped countertop. Instead of using the countertop to rest kitchen accessories and appliances on, holes were cut out of the countertop in order to store fresh herbs, potted trees and insert storage cabinets into the scalloped countertop profile. The unique, zig-zag joins were lined with Caesarstone (3100) Jet Black to create a striking contrast and to highlight the unusual join line.
The Best Overall Stand award goes to the stand that judges feel is the best-polished experience. “Caesarstone thought out of the box and didn’t go for the traditional feel, which we loved. The stand was well worked out,” said the independent Decorex judging panel. Caesarstone has won over 20 awards for their excellence in stand design over the past 8 years, but none of the recognition is taken for granted.
“We are absolutely delighted to have won this significant award,” says Trevor King, marketing director of Caesarstone South Africa. He continues, “We’re constantly pushing ourselves to inspire homeowners with design and
The industrial look was the main inspiration behind the stand design. “While the industrial style has been permeating overseas kitchen design for almost 2 years already, South Africans are beginning to discover the longevity and beauty of industrial and transitional kitchens,” says advertising manager for Caesarstone South Africa, Lisa Aspeling. She continues, “Our 3 new additions to the Caesarstone colour palette are ideal for creating the industrial look and feel in a kitchen or any interior space, which we were able to showcase at the show”.
Another exciting innovation displayed on the Raw Edges stand was an unusual coffee table made from Caesarstone (5133) Symphony Grey. Specialist techniques were used to bend the Caesarstone into a curved shape – an unusual treatment of Caesarstone and not easy to successfully achieve.
Caesarstone has introduced 3 beautiful, new colours inspired by concrete that can all be experienced on the stand: (4004) Raw Concrete; (4003) Sleek Concrete and (5133) Symphony Grey. Their new Caesarstone sink range was also a popular feature on the stand.
The award-winning Caesarstone stand and the new Caesarstone colours can be experienced up close at Decorex Cape Town (24 – 27 April) at the CTICC or by visiting any branch of Caesarstone’s official distributor, International Slab Sales.
For more information contact:
073 185 0399